Last week, one of my favorite clients asked:

“What does it truly take to become a millionaire?”

My reply:

If I had to answer in one word, I would say… 

“Leverage.”

You need an offer that converts and infrastructure in place that allows you to consistently generate 6-figures in sales for many years… 

Or 7-figures for a few years.

Because $1,000,000 in sales alone doesn’t get you there.

Expenses are often high, and the government takes a crap ton of your money in taxes.

So you need persistence, a thick skin, and ‘bounce-back-ability’...

And you must LEVERAGE your connections.

Leverage your friends and family for support where possible... 

Leverage your coaches and mentors for their expertise and guidance…

Leverage your clients for referrals… 

Leverage your competition to see what’s working (and what’s not) in your industry.

There ARE good people out there who want to help you!

And you can still learn indirectly from the ones who don’t.

That said…

If you want to become a millionaire…

We can simplify it to this:

On the revenue side — you must LEVERAGE your best offer to generate a lot of revenue.

And on the operations side — you must LEVERAGE your leadership and team to deliver the product at sufficient volumes and with excellent service to meet revenue goals.

Obviously there’s a lot of work, skill, and strategy that goes into the execution…

But at the most foundational level it really comes down to those two things.

Whatever you do... 

Always remember these wise words from my mentor, Dan Kennedy:

“Where is the PROFIT in this action?”

If there isn’t any, stop it.

If there is, leverage it.

Success Loves Speed,

Craig

PS - If you’re ready to 2X your income (or more) while working 10 less hours per week...

... Just REPLY to this email with the words “2X 10 LESS” and we'll set up a time to chat with you to find out if we can help.