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What does the launch of Facebook Shops mean for social commerce? We ask the experts

Facebook recently announced the launch of Shops; a new feature that enables businesses to display and sell products on the platform. We reached out to some social experts for their opinions.
 
How has the overwhelming shift to online impacted retailer returns strategies?

Many commentators were already referring to the state of retail returns as a ‘crisis’ before Covid-19 brought about an unprecedented shift to online channels. What now for returns?
 
 ‌  SEO: What makes a good link?

A range of factors separate a good link from a bad or inconsequential one. In this article, an excerpt from Econsultancy’s SEO Best Practice: Link Strategy and Tactics Guide, we look at seven ways to evaluate an inbound link.
 
Will consumers return to retail stores once they re-open?

The UK retail industry is gearing up to re-open in June, as Boris Johnson has announced that non-essential stores can resume business if government safety guidelines are met.

But what state will the rest of the industry be in going forward, and how will retailers adapt to the change in customer behaviour that we’ve seen as a result of the pandemic?
 
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How forward-thinking marketers are utilising the power of TikTok

What opportunity does TikTok bring to the table for marketers? Here we take a look at how businesses can build their brands on the worldwide phenomenon that is TikTok.
 
A day in the life of… Si Crowhurst, Vice President, Creative Labs at Vungle

Si Crowhurst is VP of Creative Labs at Vungle, a mobile advertising and app monetization company. He tells us how his average day and the broader business have been impacted by the pandemic.
 
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 ‌  Content Strategy Best Practice Guide
The role of content has never been more important within digital marketing practice.
 ‌  Social Media Advertising Best Practice Guide
An overview of social media channels and the most pressing considerations for marketers seeking value from social media advertising.
 
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