Feb 18, 2025

There was a time when a job like marketing operations didn’t exist. The same can be said for social media marketer, email marketer and several other roles we now see as commonplace.

So I guess it should come as no surprise that new roles are popping up with titles like GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect.

What do these roles do? What tools do they use?

We posed that question to MarTechBot for this week’s edition of MarTechBot Explains It All.

GTM engineers, RevOps engineers, growth architects… They’re all invited to the MarTech Conference coming up on March 25 & 26. And so are you. Get your free pass today and keep an eye out for the full agenda, which is coming your way very soon.

Mike Pastore
Editorial Director

Marketing technology

What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as […]

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