What Is a Content House? And Does Every TikTok Star Live in One?
| What Is a Content House? And Does Every TikTok Star Live in One? | | Ever wonder what it would be like to live in a McMansion in Los Angeles with 15 of your fakest friends, little to no furniture and have people incessantly shoving phone cameras in your face all day? You probably belong in a content house. On August 11, beauty influencers Cole Carrigan and La Demi announced the launch of The Glam House Beverly Hills, the first beauty and glam content house ever. Per @theglamhousebh announcement on Instagram, the house, which was founded by La Demi, an LGBTQ+ trans activist with extensive experience in the beauty industry, is an inclusive space for beauty brands and creators to create “sickening content.” In a post on his personal page, Carrigan elaborated on the new content house, writing: “In this this new chapter, we open the door to all genders, races, sizes, and sexual orientations wanting to create and collaborate with leading influencers, brands and innovative beauty creators! The Glam House is having a casting call for all innovative glam creators, beauty creators, hairdressers, fashionistas etc. to be part of the team and possibly move into The Glam House!” But what exactly is a content house, and why the heck are they such a big thing on apps like TikTok? Also, do more than a dozen teen influencers *actually* live in them? Here, everything you need to know about content houses (because we know you’re wondering). | | | | |
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