The past 12 months have seen a rise in esports mergers and acquisitions. As some teams face economic challenges, their larger rivals have taken esports winter as an opportunity to expand their portfolios into new esports titles and gaming communities. Going into the new year, this activity shows no signs of slowing. Additional coverage: Ongoing headlines: Other things to know about | |
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| | The past 12 months have seen a rise in esports mergers and acquisitions. As some teams face economic challenges, their larger rivals have taken esports winter as an opportunity to expand their portfolios into new esports titles and gaming communities. Going into the new year, this activity shows no signs of slowing. | |
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howdy! | | This week’s Future of TV Briefing looks — once again — at why the CTV ad industry needs to reduce its reliance on the IP address as a tracking mechanism. | |
| | Marketers are leveraging programmatic to build brand awareness among decision-making buyers and drive market-qualified leads through the pipeline. | |
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howdy! | | A Robin survey found about 40% of survey respondents said they are currently using only half of their available office space. | |
| | As online shopping booms, e-commerce companies and mass merchants are tapping into the value of commerce media — monetizing first-party data on their digital properties. | |
howdy! | | Marketers are in the same place they were when Google first said it would eliminate third-party cookies back in 2020: still divided and uncertain about the best path forward. | |
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| | According to a recent Bango and Omdia report, 20% of subscription video on demand (SVOD) subscriptions are already sold through bundling partnerships with telco companies. | |
howdy! | | While brands and retailers still see Google as an important part of their marketing strategy during the holidays and throughout the rest of the year, it’s possible that Google’s value to marketers has already peaked. | |
howdy! | | Some trends only last a week. | |
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