Smart appliances are great for marketers, if they’re useful for consumers
| By now, everyone should know that marketing and AI ROI go together like baseball and napping on the couch: A match made in heaven. However, different parts of marketing use it differently. How? Frans Riemersma and company did a survey and did a deep dive on the results. The Internet of Things is a strange place. Did anyone need a smart toaster or toothbrush? No, but they hit the market anyway. Alicia Arnold says her new smart dishwasher’s functions collect data that’s useful for marketers, but for consumers? As the TV news likes to say, “Time will tell.” Constantine von Hoffman
Managing Editor | | |
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| Marketing artificial intelligence (AI) | | | GenAI is on the rise, but many teams still lack clear policies. This survey shows how AI use and governance vary across marketing functions. | | |
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| B2C marketing | | | They gather useful marketing data, but they must also deliver value to consumers to succeed. | | |
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| Marketing artificial intelligence (AI) | | | What does it mean for SaaS martech vendors when the users have so much control? | | |
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| Digital asset management (DAM) | | | DAM + generative AI = A new paradigm for creatives and martech leaders. | | |
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| Marketing artificial intelligence (AI) | | | This guide covers five grounded, real-world ways marketers are using AI right now to improve efficiency without sacrificing quality. | | |
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| Email marketing | | | We've updated our story on bulk email restrictions with details of Microsoft's own restrictions for the Outlook domains. | | |
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| Ecommerce | | | A new Salesforce report says it's not just AI, it's a new role for physical stores and changing shopping behaviors changing retail. | | |
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| Search Engine Land webinar | | | You may be bidding against yourself on Google without even knowing it. | | |
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| Marketing management | | | Advertisers are worried tariffs will take a bite from their budgets. What does recent history have to say? | | |
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| On-demand marketing training | | | Unlock 45+ on-demand discussions on marketing strategy and solutions to overcome your biggest AI, GTM, ABM, and influencer marketing challenges – yours for free. Start Watching | | |
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What they're saying | | “Integrating smart technology into everyday products benefits businesses, but it must also be useful to consumers to be a selling point. By leveraging data collection, predictive maintenance and personalized engagement, brands can improve the customer experience and gain valuable insights to guide product development and marketing efforts.” – Alicia Arnold in Smart appliances are great for marketers if they’re useful for consumers. “AI’s effect on website traffic is similar to what we saw when Google rolled out featured snippets. When users get a complete answer directly from an AI tool, they often stop searching — AI effectively intercepts that traffic.” – Alan K’necht in How AI is changing the rules of web traffic. | | |
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