Other things to know about - Tomorrow is your last chance to enter the Greater Good Awards. Don't miss this opportunity to showcase how your company is making an impact in areas including Sustainability, Mental Health, Racial Equality and more. Enter by 11:59 p.m. PT to be considered.
- Data providers and brands focus on enhanced data, interoperability and compliance to combat the ongoing threat of signal loss. Sponsored by Publishers Clearing House Media.
- Modern TV advertising is all about convergent TV — a blend of linear, cable, streaming and online video — but DSPs often can’t access linear inventory. Sponsored by Tatari.
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| Top Stories |  | | Ivy Liu |
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| | | | | Google has made a U-turn, keeping its cookie in Chrome after all. Does retail media’s growth spurt continue? | | |
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howdy! | | | | | As relationships between athletes and brands evolve, agencies working in sports marketing are also changing. | | |
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| | | | | According to Blockboard CEO Matt Wasserlauf, the conversation around programmatic CTV is shifting to an outcomes-based direction. | | |
howdy! | | | | | Over the past several months, beta tests of these tools revealed positive upticks in common KPIs. | | |
| | | | | AR technology seamlessly integrates digital content with the physical world for memorable moments and highly engaging advertising that’s 30x more effective. One example is Pokémon GO, which blurs digital and physical experiences and sparks an audience's craving for more. | | |
howdy! | | | | | The expansion of one of the winningest competitive gaming teams into the agency business reflects the ongoing rise of the esports industry’s holding company model. In addition to G2, esports companies such as GameSquare and Enthusiast Gaming have actively worked to expand their appeal to marketers far beyond competitive gaming in recent years. | | |
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| | | | | A multi-ID landscape requires solutions that map out anonymous identifiers to PII, unifying online and offline data for accurate data management. | | |
howdy! | | | | | Already, the magazine’s website appears to be winding down. Its domain, hemispheresmag.com, now redirects to United’s website. | | |
howdy! | | | | | The advertising industry, of course, finds this beef utterly ungrounded. | | |
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