Hi there,

Third-party data is getting harder to trust—and even harder to activate.

Match rates are dropping. IDFAs are nearly obsolete. Privacy laws are tightening fast.

When your customer recognition starts slipping, so does your personalization, targeting, and ROI.

That’s why more marketers are investing in identity resolution platforms—tools designed to unify customer data across channels, power real-time engagement, and stay compliant as the rules keep changing.

MarTech’s "Identity Resolution Platforms: A Marketer's Guide" breaks down what’s really happening in this space—so you can make smarter, faster decisions.

Inside, you’ll learn:

• What leading platforms actually offer—and how they differ
• How AI and machine learning are changing accuracy and scale
• Which vendors support data clean rooms, universal IDs, and more
• What to ask in demos, and how to evaluate your real needs

Whether you're rethinking your data stack or reacting to a privacy overhaul, this guide helps you move forward with clarity.