One person’s great customer experience is another person’s creepy stalker. Marketing today is all about data and personalization, and advanced targeting can make campaigns more successful. But what if consumers don’t actually want personalized, targeted ads? Recent YouGov research found that is actually a significant part of the population. As is the “Personalization Pioneers” segment, those who want targeted ads to help them buy products and services.

Attend this webinar to find out the most effective ways to reach the people most receptive to targeting by understanding consumers’ appetite for personalization. You’ll get insights from YouGov’s study and actionable practices that can be put in place.