Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | There’s a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of its long entanglement with Google. | | |
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howdy! | | | | | Marketers who are reliant on international travel are delaying bigger budget outlays, and reworking their audience strategies to manage the current economic climate. | | |
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| | | | | While shoppable advertising across streaming is a relatively emerging space, respondents to a recent survey indicate they’re prioritizing investments in shoppable advertising across CTV and streaming, however, social media remains the top priority for most. | | |
howdy! | | | | | WPP looks to its media business to power growth. Industry insiders share the magic words clients want to hear before they consider its pitch. | | |
| | | | | Subscriptions and direct customer relationships provide alternative ways for publishers to acquire first-party data while enhancing user experience. | | |
howdy! | | | | | The advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies. | | |
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| | | | | Under the leadership of Ann McGowan, general manager of digital platforms at A+E Global Media, the company is exploring new audience engagement and content curation tactics. | | |
howdy! | | | | | Clients are tentatively looking at DV360 for their CTV buys, as it adds audience targeting across demos, interests and purchase intent signals at a household level. | | |
howdy! | | | | | The majority of brands currently spending on LinkedIn influencer marketing are B2B advertisers focused on business uses or professional development, such as Hubspot and Notion. | | |
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