Since the Google antitrust trial began Sept. 12 — exactly a month ago today — a range of testimonies have painted a picture of the search giant’s dealings with advertisers and various other tech giants. And while the case is far from over, what if Judge Amit P. Mehta rules in favor of the U.S. Dept. of Justice? Additional coverage: - Professional publishers took different paths to growth within their events businesses this year. More in this Digiday+ Media Briefing.
- A year after its acquisition of data platform Maru, Stagwell Marketing Cloud’s The Harris Poll unit is putting the tech expertise of Maru to good use by rolling out a suite of AI-based research products, dubbed Harris Quest.
- A Black-owned publisher’s head of digital weighs buying traffic to fulfill sponsorship goals, but is afraid of being labeled as an MFA at a time when referral traffic is already on the decline.
- To boost viewership around NFL games, events and content, the league is expanding its formal program to recruit college players to be its marketers.
- In this Digiday+ Research Briefing, we examine how Pinterest is pitching itself to advertisers, despite receiving less investment from marketers than other social platforms, as seen in recent data from Digiday+ Research.
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| Top Stories |  | | Ivy Liu |
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| | | | | Advertisers may seek compensation, but don’t expect a wholesale breakup, says leading antitrust expert. | | |
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howdy! | | | | | Professional publishers took different paths to growth within their events businesses this year. | | |
| | | | | Every year, Black Friday Cyber Monday is a time of increased shopping, but that doesn’t mean consumer behavior is the same as in years past. As the go-to social platforms shift, marketers must adjust their strategies to follow suit. | | |
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howdy! | | | | | The move reflects Stagwell Marketing Cloud’s philosophy of providing “research-as-a-service” via a quiver of AI-backed marketing tech products for brands. | | |
| | | | | According to a recent Bango survey, 78% of consumers want to manage all their subscriptions on a single platform. | | |
howdy! | | | | | A Black-owned publisher’s head of digital explains the conundrum of benefitting from agencies’ budgets going to companies like theirs while needing to find ways to fulfill those deals without being labeled an MFA, at a time when referral traffic is on the decline. | | |
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| | | | | Obtaining internal buy-in for new tech is almost always a challenge. To secure financing for CDPs, publisher teams are approaching their CFOs with a multi-level framework, providing context and balancing short- and long-term impacts in their pitch. | | |
howdy! | | | | | With this program, NFL have been executing social media takeovers of their NFL accounts, such as The Checkdown, with non-football college athletes, resulting in a ongoing series that also features NFL players who were drafted from the colleges. | | |
howdy! | | | | | In this edition of the weekly Digiday+ Research Briefing, we examine how Pinterest is pitching itself to advertisers, despite receiving less investment from marketers than other social platforms, as seen in recent data from Digiday+ Research. | | |
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