What if...Google parts ways with its ad stack? The Justice Department is likely to rebuff reported offers from Google-parent Alphabet to restructure its ad tech business with many now envisaging industry-wide changes. Digiday probed the numbers and worked out potential outcomes. Additional coverage: - Stagwell has purchased SaaS platform Apollo Program and plans to incorporate the company into its Stagwell Marketing Cloud unit, Digiday has learned.
- Will the recession the media industry is sliding into boost programmatic buying of media, or hinder it? Depends on who you talk to. This week's Digiday+ Media Buying Briefing addresses this question and more.
- Five years after its debut, NBCUniversal News's Stay Tuned has expanded to TikTok and plans to restart its YouTube channel and roll out a documentary in the fall. Digiday spoke with Catherine Kim, svp of global digital news at NBCU News Group, about Stay Tuned and more.
- Twitter acquisition deal gets messy, Netflix partners with Microsoft for advertisement subscription. More in this Digiday DealBook.
- Some journalism job seekers are feeling the impact of media companies' hiring slowdowns.
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| | | | | Regulatory scrutiny could spur the creation of a $100 billion-plus zeppelin in the ad tech sector. | | |
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howdy! | | | | | The purchase will help Stagwell catch up with other holding companies in the generation of first-party data and consumer insights for marketers. | | |
| | | | | CTV ads are being produced by individuals, but new technologies such as AI and contextual engines can automatically update ads as user behaviors change. | | |
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howdy! | | | | | Will the recession the media industry is sliding into boost programmatic buying of media, or hinder it? Depends on who you talk to. | | |
| | | | | Download this new guide to learn how publishers are identifying, flagging and preventing clickbait from damaging their UX and revenue. | | |
howdy! | | | | | Five years after its debut, Stay Tuned has expanded to TikTok and plans to restart its YouTube channel and roll out a documentary in the fall. | | |
| Advertisement |  | | |
| | | | | Marketing leaders are shifting to a global mindset as privacy regulations and third-party cookie phase-outs become the norm. | | |
howdy! | | | | | Twitter acquisition deal gets messy, Netflix partners with Microsoft for advertisement subscription. | | |
howdy! | | | | | Some journalism job seekers are feeling the impact of media companies’ hiring slowdowns. | | |
| | | | | WSJ's new commerce site Buy Side is taking a 50/50 approach to content, featuring consumer products and financial advice. |
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