Today’s consumer is faced with a flurry of choices, giving them more control over their shopping experience than ever before. This is causing a brand new set of drivers to impact their purchase decisions and behaviors.

In the Resonate's latest Bi-Annual State of the Consumer Report, machine learning uncovered four types of shoppers who are driven by different factors: activist shoppers, personal values shoppers, advice-seeking shoppers and blog-obsessed shoppers. Understanding and leveraging these influences will help you gain a competitive edge.

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