| | What innovations in 3D and AR technology could mean for ecommerce
New technology is opening up further opportunities within ecommerce, as AR and 3D sizing solutions help online retailers to solve challenges around size and fit.
Consumers are already shopping online more than ever before, of course, but these solutions could further accelerate the shift to ecommerce – particularly within fashion. |
The new multichannel: Post-lockdown trends in marketing and ecommerce
As lockdown is eased in the UK, join Econsultancy founder Ashley Friedlein and a panel of senior brand marketers for this on-demand webinar as we discuss what multichannel strategy will look like post-pandemic. |
Long live organic social media
Christina Ruby, digital marketing consultant at Capgemini Invent, advocates a broader definition of organic social media and a more strategic approach from brands. |
Ecommerce Trends Report 2021
The year 2020 will be remembered as the great accelerator of ecommerce and the start of a new era for retail.
Although the pandemic has made it challenging, a proliferation of digital channels is both influencing and enabling people to transact online. Meanwhile, technological developments are facilitating the emergence of tools such as AR, which offer genuine utility to marketing. |
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| Building a Digital Culture
With the pandemic bringing greater levels of unpredictability, many businesses are facing unprecedented changes. In order to thrive, businesses must nurture organisational cultures that are both customer centric and digital-native. |
Digital Transformation: Agility and Innovation Best Practice Guide
Econsultancy’s Digital Transformation: Agility and Innovation Best Practice Guide explains how organisations can adapt to changing circumstances, benefitting from continuous exploration and innovation, by applying key agile principles to marketing, ecommerce and innovation practice. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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