| Targeted ads are a bit like art: They reflect life. And if you've tried out seven different boxed cake mixes in the last month, that means your social feed is going to display all kinds of ads for King Arthur Flour. That's how I came across Cake Enhancer, a King Arthur product that promises to keep homemade baked goods soft and moist for longer than they would otherwise. King Arthur insists it isn't magic. It's actually an emulsifying agent made from a mixture of rice starch, polyglycerol esters of fatty acids, mono-, and diglycerides. Read more... |
