In recent months, many content publishers have been enjoying higher levels of mobile traffic from a new source: Google’s Discover feed. Here's what you need to know...
Location represents more than a place; from it, advertisers often make inferences about everything from intent to demographic characteristics. But it’s increasingly evident that effectively targeting users by location isn’t nearly as straightforward as it looks.
In 2018, Starbucks won a silver IPA Effectiveness award for its social strategy, which reportedly returned almost £4 in additional profit for every £1 invested. Since then, Starbucks has kept up the pace on social media, with a variety of strong social campaigns contributing to its continued growth in global markets.
Companies that offer online tax preparation in the US will no longer be able to hide their free filing offerings from search engines after an exposé revealed that they were engaging in the practice.
Segmentations and Personas - Best Practice Guide This report explores the benefits and challenges of segmentation and personas. It also explains why and how to use market-, communication- and customer segmentation and includes some case studies of segmentation and personas in action.
Digital Transformation Monthly: 2019 in Review This special retrospective edition of Digital Transformation Monthly looks back at the digital transformation trends and developments in each industry that characterised 2019, from experiential retail to faltering fintechs, online grocery wars to the streaming services showdown. It also predicts which trends are likely to continue or emerge in 2020.
When it comes to e-commerce, businesses are often challenged by resource and budgeting constraints, or a lack of knowledge and expertise. To help you out we've packed this e-commerce guide with practical info to help you through the process —from defining your goals to driving success once your web store is live.
