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| John, Boring but important. That is the ingenious, very descriptive name of a section in The Week magazine. It’s also how I described lead attribution in a recent article. Questions about my poetic waxing and lead attribution itself led us to our most recent blog post – Marketing 101: What is lead attribution? Read on to discover that even though attribution isn’t as exciting of a marketing topic as things like copywriting and branding, it can be extremely helpful (and maddeningly difficult to get right). Here’s to your success, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. | ||||||||
| 3 Ways to Maximize our Research: Free Resources Online Learning Research Partnerships | ||||||||
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