Good morning, Marketer, you doubtless know what martech is.

If you chose to subscribe to this newsletter, you’re already familiar with MarTech (that’s us) and you already understand that — whether you’re hands-on or supported by a marketing operations team — marketing technology has become a fundamental part of how you do the job.

Nevertheless, we felt it incumbent on us to put down on (virtual) paper our understanding of the martech space, the martech stack and careers in martech. Here’s what we came up with. We’d be happy to take your comments: kdavis@thirddoormedia.com.

Kim Davis
Editorial Director

What is martech?

Martech (a.k.a., marketing technology, marketing software and platforms) is technology employed in the service of marketing.

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Why you don’t need a CMO… yet

Your startup most likely doesn't need a full-time CMO. Consider working with a fractional CMO in the interim and prove your model first.

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Drift launches features to support sales teams

Conversational marketing and sales platform Drift looks to help sales teams in a time of turnover and burnout.

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The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Comoto’s director of omnichannel and e-commerce explains how the retailer is unlocking its marketing potential with first-party data.

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Webinar: Steps to Deliver Highly Personalized Experiences With Quality Data

If your brand lacks a golden record for each customer, join our webinar and learn how to get started.

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The latest jobs in martech

On the hunt for something new? Check out who's hiring in martech this week.

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5 steps to martech stack success

How to be sure you're in the driver's seat, not the vendor.

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Top factors contributing to CPM inflation

This white paper covers the top factors contributing to CPM inflation and how you can counter with data and targeting.

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3 ways to organize your martech stack

Some common ways to organize your martech stack and the unique benefits of each approach.

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Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

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