If you're a creative director at an agency you might tune out ads more than the average person--even if the copy is incredibly clever. At least, that was the thinking behind Musicbed's hypertargeted out-of-home campaign which uses billboards, subway posters and windows to send messages to top creatives like Barton F. Graf's Gerry Graf, 360i...
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February 16, 2018
Morning Digest
What marketers need to know today
What Is Musicbed and Why Did It Create Hypertargeted Out-of-Home Posters Calling Out Creatives?
Reebok Has the Perfect Shoes for the Man With the World’s Fastest Feet
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