| | | | | | Customer loyalty is changing, and for e-commerce businesses and retailers to survive, the choice has become clear - a unified, robust conversational commerce strategy is imperative |
| Wednesday, October 20 2021 - 14:00 (GST) |
| | | In a highly competitive retail market, that is saturated with endless choices and few barriers to entry, retailers are constantly vying for the attention of consumers.
In the past year, the coronavirus pandemic has also reshaped the sector to one that embraces a hybrid retail approach - a seamless blend between brick and clicks - and requires a hyper-personalised shopping experience.
To remain afloat, win new customers, and retain old ones, it has become necessary for retailers to adopt more innovative strategies and technologies to stand out and outshine the competition. |
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Celine Maher, Regional Vice president UKI & Emerging markets at Zendesk | .png)
Celine Maher, Regional Vice president UKI & Emerging markets at Zendesk | 
Halima Jumani, Director of Finance and Operations at Kibsons | 
Lina Gallagher, E-commerce Consultant at Emerce Consulting | 
Kate Hardcastle MBE, Retail and
Consumer Expert | 
Scott Armstrong, Editor-in-Chief at
Arabian Business |
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| | | Supported by Zendesk, the ‘AB/Talks Could customer service be your secret sales sauce?’ webinar will explore the emerging approach that is revolutionising customer experience and loyalty, as well as permeating global e-commerce retailers and start-ups - conversational commerce.
The webinar, moderated by Arabian Business editor in chief Scott Armstrong on Wednesday, October 20 at 2 pm (GST), will also look at how the right tech platform can help provide retailers with a 360-degree view of their customers, as well as ensure seamless integration of all communication channels – a key aspect for the success of conversational commerce. |
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