A simple way to better understand your data View in browser
MECLABS
John,

Analytics and metrics tools are filled with different types of data. Some, like traffic or audience, seem to be straightforward descriptors even if you are relatively new to marketing.

Others are a little less obvious.

So today we provide a quick explanation for one of those terms in Marketing 101: What is source/medium?

Read on for a quick look at an important data term.

Here’s to your success,

Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa, MarketingExperiments and MECLABS Institute

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