Audits get noticed only when things go wrong. So it stands to reason that marketers are scrambling to get them done for ad tech stacks that stand to be upended now that the data that powers them is increasingly bereft of the cookies and mobile identifiers that made it so rich in the first place. This is the third piece in our Long Goodbye series, covering life after the third-party cookie. Visit our continuously updated landing page here. Read more below.

• Since before the General Data Protection Regulation, people were either predicting or pronouncing the death of the Data Management Platform. That reckoning is here now.
• A House committee passed a proposal to give the FTC $1 billion to staff a new privacy and data protection bureau.
• Most metaverse platforms, such as Roblox and Minecraft, are designed primarily for fun, not work. But many of the builders of these virtual spaces have organically realized their potential for meeting or coworking.
• iOS 15 is Apple’s latest push to make a world without individual tracking a reality and email marketers are talking about the impact it will have on their work.
• The Digiday+ Future of TV Briefing this week recaps what happened over the summer, including the return of mega-merger mania, the sped-up upfront cycle, the flattening streaming landscape and TV's measurement melee.
• Held on Sept. 14, the inaugural Fall Marketplace featured TV, streaming and digital video sellers pitching their wares and industry executives discussing a range of topics. Here's our inside look on the event.