What leading consultants say about the usage of AI in marketing? AI has long been muted as an “industry game-changer” in the marketing sector. We look at what the leading consultants have to say about the usage of AI in marketing.
ClickZ Daily: June 15, 2020 |
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| Happy Monday! Today, as part of our ongoing AI in Marketing month, we look at what the leading consultants from around the world have to say about the usage and application of AI in the marketing industry. Speaking of game changing marketing technologies, this week in our key insights article we share a detailed analysis of the leading tech from various marketing technology segments. Also Carrie Parker, VP of Marketing at Valassis, looks at how consumer behaviors have shifted in response to COVID-19 and how marketers can utilize these insights to consider the best channels for engaging their customers and driving growth both now and into the future. AI in Marketing Virtual Summit We are hosting an exclusive AI in Marketing Summit (half day) on June 25 alongside IBM Watson, Adobe and Salesforce, which brings together leading experts (Brian Solis included) and innovative AI marketing technologies from around the world. The the virtual event, we will be exploring how to harness the power of AI to rapidly transform the way in which you communicate with your customers. In addition to three keynote sessions, there will also be a showcase (no sales pitches, 15 minute show and tell) of some of the leading Marketing AI technology companies as well as virtual speed networking. You can register for free using this unique link: https://virtual.clickz.com/ |
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AI & Automation Joydeep Bhattacharya AI has long been muted as an “industry game-changer” in the marketing sector. Today, we look at what the leading consultants have to say about the usage of AI in marketing. |
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Data & Analytics Kamaljeet Kalsi Board members, C-level, and Director+ level executives disclose their marketing technology budget plans, their “stalwart” technology, and challenges keeping them on edge. Read more |
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| AI & Automation Kamaljeet Kalsi A half-day, experts-driven event where IBM Watson, Adobe, and Brian Solis will bridge the gap of AI knowledge, technologies, and strategies for businesses. Read more |
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| Digital Marketing Carrie Parker Carrie Parker, VP of Marketing at Valassis, looks at how consumer behaviors have shifted in response to COVID-19 and how marketers can utilize these insights to consider the best channels for engaging their customers and driving growth both now and into the future. Read more |
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| AI & Automation Daryl McNutt AI technology will play a major role in gleaning the value from data offering the ability to organize, link and analyze increasingly large data sets. This will help to curate more successful campaigns and achieve better ROI by making intelligence more actionable than ever before. Read more |
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| Data & Analytics Philip Say Philip Say, VP of Innovation Product Management at Sutherland Labs, shows how edge computing is slated to overhaul traditional customer experiences. Offering unprecedented speed, organizations can now deliver personalized, omnichannel experiences to customers every time. Read more |
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Digital Transformation Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or software upgrade. Download now |
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