The ways in which artificial intelligence will fuel agency growth are coming into sharper focus — just take Havas Media Group. Publishers have faced rapidly shrinking sales cycles since the pandemic, but Q1 was especially tricky because those dollars are no longer guaranteed. Some B2B agencies are said to be fielding a lot of new interest from small to midsize marketers. Those marketers are looking to harness technology to devise newer approaches and strategies to winning new business. As traditional revenue streams such as advertising dry up, many dedicated gaming and esports media companies have shuttered over the past year. While Fandom’s destiny is not tied explicitly to gaming and esports, gaming accounts for the largest share of its fan base. Other things to know about Join us for the Digiday Programmatic Marketing Summit from May 22-24 in Palm Springs, as we discuss important industry trends, challenges and connect attendees with leaders from McCann, Tombras, Mindshare and more. Secure your pass by April 10 to save. Looking ahead to a cookieless future, Penske Media Group is finding success by activating advertiser’s target audiences with first-party data solutions. Sponsored by Permutive. Marketers are creating a high volume of video ads to test high-level concepts and identify the highest-performing creative variables. Sponsored by QuickFrame by MNTN.
With an increasing focus on authentic and engaging ad formats and creative in 2023, marketers are creating innovative partnerships and structures to make the most of RMN developments.
Some B2B agencies are said to be fielding a lot of new interest from small to midsize marketers. Those marketers are looking to harness technology to devise newer approaches and strategies to winning new business.
As traditional revenue streams such as advertising dry up, many dedicated gaming and esports media companies have shuttered over the past year. While Fandom’s destiny is not tied explicitly to gaming and esports, gaming accounts for the largest share of its fan base.
