Good morning, Marketer, break out the egg nog, light the candle and relax.

Wondering about marketers’ priorities heading into 2023? Take a look at this story here.

Now that you’ve done that, take a deep breath and focus on the holidays at hand. Clear your head so when you hear “party” and “cookies,” you think “good cheer” and “gingerbread,” not data. 

‘Twas days before Christmas and in our fine stack
The CDP was humming, the data on track
So our ROI could be shown with great care
In hopes that a bonus soon would be there… 

Constantine von Hoffman,
Managing Editor

Customer segmentation models to improve the performance of loyalty marketing campaigns

Segmenting your customers is critical to your success.

Read more

Hyper-targeted email messaging at every stage of the customer journey

Collect more data and analyze customer preferences to send out truly personalized emails and messages at every stage of the funnel.

Save your seat!

Where are your best customers coming from?

“How did you hear about us?” What if you knew the answer before you picked up the phone? And could attribute the call to a specific campaign? Call analytics software does all that.

Learn more

Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

Start discovering now