Sep 10, 2024

Marketers are adopting artificial intelligence faster than any other business unit. According to Andrew Frank and Nicole Greene, marketing can lead the rest of the organization in implementing and using AI. It is a remarkable opportunity that can give marketers some much-needed clout within the enterprise.

In case you missed it last week, we added a new section to your newsletter. “What else we’re reading” is the place to find the articles and conversations the MarTech staff wants to share with our community. Scroll down below the headlines to check it out.

Also, two weeks from today we’re kicking off The MarTech Conference, our free virtual two-day gathering of top marketing experts. You can find out more by viewing the agenda and list of speakers.

Constantine von Hoffman
Managing Editor

Marketing management

What marketing can teach the enterprise about AI

Business-colleagues-icolleagues-in-a-collaborative-discussion

CMOs must champion AI adoption in the enterprise, aligning AI initiatives with business priorities, empowering teams and navigating AI-related risks.

Customer data platform (CDP)

How to use ChatGPT to simulate martech tools and marketing strategy

What if you could simulate marketing programs using a CDP before investing in the technology?

B2B marketing

5 key trends we’re seeing in B2B marketing

These five trends are knocking traditional B2B marketing sideways. They're here to stay.

Customer experience

Consumers share what they want from brands

We surveyed over 1,500 consumers to understand what they want from the brands they do business with. Our industry experts break down the trends you need to know.

MarTech intelligence reports

Learn about the tools top brands use to convert

Guide-to-conversion-optimization-platforms

Discover the cutting edge technology used by leading brands to personalize user experiences, optimize their websites in real-time, and make data-driven decisions that boost conversions.

B2C marketing

Optimistic marketers increase expected ad spend

Growing economy has ad buyers increasing their 2024 ad spend projections to 11.8%, up significantly from last year.

Digital advertising

Google Ads to deprecate enhanced CPC for search and display ads

Company will begin phasing out enhanced CPC in October, with the goal of transitioning all remaining campaigns to manual CPC by March 2025.

Email marketing

Guide to email deliverability

Make sure your emails are always landing in the inbox.

MarTechBot

Measuring customer acquisition cost: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: calculating marketing efficiency with CAC.

Free online event

You're invited to the largest free online marketing conference

Join thousands of marketers online at MarTech — September 24-25 — for the only free online event of its kind. Explore new strategies and solutions for taking your marketing skills to the next level… no travel, no expense report, no excuses.

Customize your learning experience

What else we're reading

Good reads and conversations to help good marketers get better.

While many people expect AI to cost people their jobs, so far it’s doing more helping than replacing.
I remain skeptical, but a new study says AI can generate better academic research topics than humans.
A fun Reddit discussion: Marketers answer, “What do you see other marketers do that makes you grind your teeth?”

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