What Meta’s ‘free speech’ moves mean for brands

This is what to start doing now.

UnitedHealthcare CEO’s death could change corporate comms

It’s important for executives to talk, but it’s just as important that it’s on the right issue.

By the Numbers: What social media marketers fear most

According to new data from Sprout Social.

One Big AI Idea: Sentiment analysis

From surveys to social media, AI can help you understand how people think and feel.

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Connecting with audiences through values-based storytelling

Authentic values-based storytelling is a great way to connect with an audience on a deeper level.

Unconventional paths make for great PR pros

Despite a learning curve, these comms outsiders offer unique insights and expertise.

New social media features and updates to know this week

Including updates from X, Threads, Bluesky and more.

The Scoop: Why marcomm workers are struggling to find jobs amid a booming economy

Plus: The arguments for and against a TikTok ban; internal politics spill external at the Washington Post.

5 steps for editing AI-generated copy

Rigorous editing is a must.

The Scoop: What Meta’s new policy hire may mean for its social networks

Also: Surgeon general issues new cancer warnings about alcohol consumption; college football puts safety ahead of viewers.

4 random communications tips that demand to be told