Lloyd Tabb is founder, chairman and CTO at Looker, a software company that gathers data from multiple marketing systems and consolidates it so that the stats can be used to search for trends and insights. He's also searching for the next big thing--when it comes to talented techies, that is. Tabb is hiring and looking...
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Digital & Tech Daily
June 01, 2017
Today's top news for digital marketers
It's a balancing act of humility and hunger, says Looker exec
By Christopher Heine
Lloyd Tabb is founder, chairman and CTO at Looker, a software company that gathers data from multiple marketing systems and consolidates it so that the stats can be used to search for trends and insights. He's also searching for the next big thing--when it comes to talented techies, that is. Tabb is hiring and looking...
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Propel runs a fitness-themed campaign
By Lauren Johnson
Promoted Content by Tapad
Learn from lifestyle, interests and purchase intent
Meet 16-year-old Baby Ariel, Musical.ly's biggest star
By Emma Bazilian
Closely watched analysis out today says smartphone shipping is slowing
By Marty Swant
Acquisition simply could be about other kinds of hardware
By Christopher Heine
Can drones wear video-recording sunglasses? Perhaps that's a look we'll see in the future--or not. BuzzFeed News reported on Friday night that Snap bought Ctrl Me Robotics, a Los Angeles-based, drones-making startup. Variety then ran a story that said the acquisition occurred late last year. Both publications are characterizing the price tag as less than...
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Marian Hill concert shows new functionality
By Lauren Johnson
Twitter is experimenting with new ways to get people to tune in to live video. At its NewFronts event earlier this month, the company announced a deal with Live Nation to livestream concerts exclusively on the microblogging site starting with the Zac Brown Band on May 13. Twitter will stream its second concert at 8...
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But will it catch on with users?
By Lauren Johnson
"The front page of the internet" is getting a mobile remake that should make it easier for users to add additional information to their posts. Foursquare is announcing today that its data will power a new feature within Reddit's app that lets users tag posts with their location. In theory, the feature will allow users...
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ANA and White Ops say fraudulent activity will fall in 2017
By Marty Swant
Some advertisers, including Airbnb and Pepsi, say ad fraud is on the decline this year, though it's still an ongoing battle they're paying close attention to. According to Atin Kulkarni, global head of media and content innovation at Pepsi Co., improved data and partnerships with the Media Rating Council and Facebook have helped drive bot...
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Donuts, ad fraud and YouTube are making headlines
By Christopher Heine
Like other recent weeks, the last several days have been chock-full with online branding numbers. Here are nine that we found particularly interesting. 1. AR booms Digi-Capital's report said that the mobile augmented reality space will have more than 1 billion users and total $60 billion by 2021. 2. Fraud falls There's actually good news...
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NYC debut underscores showrooming potential
By Christopher Heine
A few hours after vacationer Sariah Lutkin landed in New York City on Wednesday from Cologne, Germany, she saw a sign about the new Amazon store in Gotham's Columbus Circle area. There's no such storefront for the ecommerce giant in Europe, so Lutkin, an Amazon.com customer, decided to check out the mall-based location that opened...
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