It wasn't too long ago that companies like Airbnb, Uber, Square and Snapchat didn't even exist. Now they're shaping the world. As startups pop up with dreams of disrupting the way we live and older companies try to revolutionize their businesses to stay on top of fast-moving trends, fresh college graduates face a tough choice:...
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Morning Digest
May 19, 2017
What marketers need to know today
Are you ready for a job that’s ever changing?
By Sami Main
It wasn't too long ago that companies like Airbnb, Uber, Square and Snapchat didn't even exist. Now they're shaping the world. As startups pop up with dreams of disrupting the way we live and older companies try to revolutionize their businesses to stay on top of fast-moving trends, fresh college graduates face a tough choice:...
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A 30-second spot will appear during Grey's Anatomy and Scandal
By Kristina Monllos
Promoted Content by Merkle
How to do it right
Her 2-year tenure will be remembered for American Airlines win
By Katie Richards
What you need to know to land the right job—and kick ass at it
By Adweek Staff
AI discovered science-based insights
By Lauren Johnson
The Mirai is Toyota's car of the future. It runs on hydrogen fuel cells, gets 312 miles on a full tank and only emits water vapor. So, to target tech and science enthusiasts, the brand is running thousands of ads with messaging crafted based on their interests. The catch? The campaign was written by IBM's...
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Maxus CEO Lindsay Pattison adds a new role
By Katie Richards
WPP has elevated Lindsay Pattison to a new role within GroupM as chief transformation officer-a newly created position. Pattison will continue to operate as CEO of GroupM agency Maxus, while also taking on this new CTO gig. "GroupM and its agencies are key to WPP's horizontality strategy. Lindsay will play a crucial role in accelerating...
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The network founder was 77
By Jameson Fleming
Former Fox News co-founder and CEO Roger Ailes has died. He was 77. "I am profoundly sad and heartbroken to report that my husband, Roger Ailes, passed away," wrote his widow Elizabeth Ailes. "Roger was a loving husband to me, to his son Zachary, and a loyal friend to many. He was also a patriot,...
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Why saying hello to Alexa and Google is changing the shopper journey
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The network also picks up a fifth superhero series
By Jason Lynch
The CW is making big changes to its fall schedule, leaving only one night unchanged as it launches a Dynasty reboot and--as several other broadcasters are also doing--a military drama. The network revealed the new lineup, which The CW president Mark Pedowitz called "our strongest schedule ever," shortly before its upfront presentation this morning at...
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It now has a majority stake in the company
By Adweek Staff
Adweek's parent company, Beringer Capital, has invested in the digital consultancy firm iCiDigital, according to the Toronto-based private-equity firm. Founded in 2014, the Raleigh, N.C.-based iCiDigital provides services including strategy, design, engineering and data analytics, working with brands such as Time Warner Cable, Panera and Nascar. In addition to North Carolina, the company also has...
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TeamDom partners with Virool
By Marty Swant
Having built a following of millions across social media platforms, one group of social media stars is hoping to parlay their success with viral content into the realm of vertical video. TeamDom, founded by internet celebrity and Disney channel actor Jake Paul, is partnering with San Francisco-based ad-tech firm Virool on a service that helps...
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