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Brand Marketing Daily
 
July 16, 2019
 
 
 
 
  Presented by Deloitte Digital  
 
 
 
 
 
Nike’s World Cup Spot Celebrated Women but Sidestepped Addressing Pay Inequality
 
 

For a brand whose mission centers on equality, this felt like a missed opportunity to speak up.

 
 
 
 
 
 
 
 
 
Subaru’s Alan Bethke On The Brand’s 11-year-running Campaign Still Driving Results
 
 

Subaru's 15-year sales and marketing veteran Alan Bethke believes that there's value in both trying new things and staying consistent.

 
 
 
 
 
 
 
 
 
OZY Media Will Take Over Central Park's Great Lawn for OZY Fest 2019
 
 

That's a first for the 4-year-old festival.

 
 
 
 
 
 
  Promoted Content by Lucid  
  How Do You Know Your Audience Data Is Accurate? You Probably Don't  
  How Do You Know Your Audience Data Is Accurate? You Probably Don't  
 
 
 
 
 
 
IBM Watson's Newly Sold Marketing Tech Division Rebrands as Acoustic
 
 

Its major selling point is focus.

 
 
 
 
 
 
 
 
 
3 Things Brands Should Consider Ahead of Every Influencer Partnership
 
 

The team behind Dallas-based influencer agency Estate Five shares their secrets.

 
 
 
 
 
 
 
 
 
On the Adweek Podcast: They Believed That They Could Win
 
 

The U.S. women's World Cup victory is just the beginning of a bigger fight.

 
 
 
 
 
 
 
 
 
Editor's Letter: Salute Your Team That Shines Bright
 
 

Announcing the inaugural Constellation Awards at Brandweek.

 
 
 
 
 
 
 
 
 
Retail Startup Bulletin Raises $7 Million Series to Build a Platform That Connects Brands With Stores
 
 

Data science and insights will be used to find the right fit.

 
 
 
 
 
 
 
 
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