| Good morning, Marketer, and what’s your natural response to change? Everybody in your organization — marketing colleagues, leadership, other teams — has experienced profound changes in recent years. This doesn’t mean they’re primed for future changes down the road. Our contributor Steve Petersen shares some very helpful “don’ts” in marketing ops. Among them: Don’t fail to anticipate resistance to change. Marketing practices and technologies continue to evolve. Being aware of change management issues will help those in your organization to adopt the best ideas moving forward. Chris Wood,
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