What now for experiential retail? In January of this year, Westfield’s 'How We Shop' report predicted that, by 2025, more than half of all retail space would be devoted to experience rather than product. But in the wake of the coronavirus crisis, what will become of the 'savior' of brick and mortar retail? |
Stats roundup: coronavirus impact on marketing, ecommerce & advertising Our stats roundup is updated weekly, and contains more than 30 studies and surveys across six categories. |
What do YOU think the future holds for marketers? This short survey asks for your thoughts on how the industry may develop in the next few years. Please spare five minutes to complete it -- as a thank you for your participation, you will be offered the chance to receive the Future of Marketing guide including analysis of the survey findings. |
The insight industry needs a radical shake-up following Covid-19 The insight industry has a golden opportunity to step up and provide leadership for business in the current climate, but first the industry itself needs an overhaul if it’s to help others. |
A day in the life of… Carlotta De Ninni, CEO at The Creative Passport The Creative Passport is a blockchain startup founded by musician Imogen Heap and described on its website as a “personalised ID for music makers, where they can access, update and manage information about themselves and their works, and share it with others.” We caught up with CEO Carlotta De Ninni to find out more about the business, as well as how the pandemic has affected operations. |
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