Digital advertising

What Oracle’s exit from advertising means for the adtech space

Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally — and personally.

B2B marketing

Behind the scenes of Betterment’s B2B brand awareness campaign

How the fintech company is using pro athletes to establish itself with businesses and millennials as a trusted, long-term financial partner.

Marketing analytics

3 ways to use predictive analytics to make better decisions 

Drive strategic decisions with predictive analytics, enhancing personalization, campaign optimization and lead scoring for better outcomes.

Digital advertising

Amid political ad blitz, brands can hack the media landscape

Stay ahead of the political ad wave with AI-Powered Precision

MarTech buyer's guides

Marketing automation + AI = more efficient, personalized content

Get the inside scoop on marketing automation platforms with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage.

Marketing technology

Salesforce goes down, while speculation and conspiracy theories go up

Users say there's a lack of accurate information when SaaS platforms suffer an outage. They’re not wrong, but it’s not that simple.

Marketing technology

Pinterest introduces Performance+ ad campaign suite

New tools on the visual discovery platform allow advertisers to cut down on inputs and measure campaign success.

Brand marketing

The secrets of top performing brands

Marigold surveyed 21,700 consumers, ranking 200 top brands on personalization, experience, trust, and loyalty. Learn how brands like Walmart, Sam’s Club, and CVS are dominating the leaderboard.

HubSpot

HubSpot unveils Breeze, its ‘complete AI solution’

Platform has personas for marketing, sales and service, as well as four bots and more than 80 other new features.

On-demand training

The complete fall season of MarTech is now available

Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, GOogle’s third-party cookies decision, CTV, lead gen vs. demand gen, and more.

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What else we're reading

• On Reddit, they’re discussing the most profitable areas of marketing to work in.
• Vimeo has a new CMO who wants to make it the YouTube of internal business video.

MarTech research

• The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
• Get an in-depth look at 13 leading email platforms in our free MarTech Intelligence Report, Email Marketing Platforms: A Marketer’s Guide. 

What they're saying

• “In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. This is where predictive analytics comes into play.” Greg Kihlstrom in 3 ways to use predictive analytics to make better decisions.
• When you think awareness, most people think consumer, but when we go to talk about our 401K, the chief people officer has to go to the company and say, ‘Hey, we’re going with this Betterment.’ And people are like, ‘What’s that? Who’s running my retirement plan?’ CMO Kim Rosenblum in Behind the scenes of Betterment’s B2B brand awareness campaign.

From Search Engine Land

• Microsoft is about to change how Copilot ads appear and trigger
• Case study: August 2024 Google core update and a recovery plan
• 19 keyword mining tools and strategies for PPC campaign growth
• Amazon Advertising guide: How to reach customers and sell more
• Is Google using Chrome for mobile-first indexing and user signals?