Good morning, Marketer, and who’s watching your AI?
As organizations adopt artificial intelligence and machine learning for an increasing number of marketing functions and other applications, human team members need to assume greater responsibilities for these powerful solutions.
Contributor Theresa Kushner outlines marketing’s role in AI governance for us today. Left unchecked, AI could unintentionally expose sensitive information or spit out irrelevant messages due to “model drift.”
It’s best to catch these glitches internally. If your customers encounter a compromised experience due to unruly automated functions, they will be sure to let you know. Or they might just opt out and move onto another business.
Chris Wood,
Editor
