What PR pros must measure for next year and beyond

What PR pros must measure for next year and beyondMeasurement has never been more important for PR practitioners. Yet PR pros have been debating how to measure their campaigns for over a decade, the foundational text for many being the Barcelona Principles. What should be amended in these tenets?

MEASUREMENT Is it time to refresh the Barcelona Principles? Measurement has never been more important for PR practitioners. Yet PR pros have been debating how to measure their campaigns for over a decade, the foundational text for many being the Barcelona Principles. What should be amended in these tenets? CONTINUE READING...     Follow us:

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