What publishers want from platforms in 2023 Publishers and platforms need each other, but media execs say there is a long list of things they'd like to see from their platform partners in the new year. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Publishers and platforms need each other, but media execs say there is a long list of things they’d like to see from their partners in the new year. | | |
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howdy! | | | | | The Atlantic is launching a dynamic paywall and variable pricing to get to 1 million subscribers by the end of 2024. | | |
| | | | | Publishers that prevent clickbait ads on their sites are protecting crucial revenue by stopping the damage these ads inflict on audience loyalty. | | |
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howdy! | | | | | It might be too soon to declare 2022 as the year metaverse efforts took off, but that has not stopped agencies from trying to innovate. | | |
| | | | | Since marketing today is omnichannel, measurement is also becoming omnichannel. | | |
howdy! | | | | | Google and Samsung are taking their partnership to Times Square with a 3D billboard meant to catch the attention of young millennials and Gen Z. | | |
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| | | | | When measuring consumer attention levels regarding specific content, marketers are finding media quality metrics to be some of the most important pieces. | | |
howdy! | | | | | Nearly three years after he was named EIC of G/O Media’s sports site Deadspin, Eric Barrow is exiting. | | |
howdy! | | | | | Here’s our hot take on who that individual should (or could) be. | | |
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