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Something Powerful

What Retailers Need to Know About Couch Commerce This Black Friday

Posted by Lindsay Tjepkema on Wednesday, November 22, 2017

Introduction Black Friday is widely regarded as the single biggest shopping day of the year.  But with more and more consumers shifting to online shopping (couch commerce), should brick-and-mortar retailers have reason for worry? In 2016, for the first time, more people spent Black Friday buying online (103M) than in-person (102M). The overall trend is...

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The First Step to AI Readiness: Cleaning Your Data [Q&A with Daniel Eisenhut, VP, Services and Support at Emarsys]

Posted by Michael Becker on Tuesday, November 21, 2017

What if I told you that even the best technology in the world couldn’t save a company with erroneous, disorganized customer data?  “Dirty data,” if you will, is one of the most widely misunderstood and disregarded issues plaguing companies today. Flawed data costs the U.S. roughly $3B per year, according to a 2016 Harvard Business...

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