What can you learn from Ryan Reynolds if, like most of us, you're not Ryan Reynolds?
I posed that exact question to the Hollywood star and celebrated marketer at last week's phenomenal Brandweek Masters Live virtual event. And I'm glad to report you can hear his answer for yourself.
I've posted my full conversation with Reynolds, our 2020 Brand Visionary on Adweek.com, where you can watch the video and read the transcript.
Or if you're the audio / multitasking type, you can listen to it on this week's episode of our weekly podcast, Yeah, That's Probably an Ad, via Apple Podcasts, Spotify or wherever you get your podcasts.
Here's a small sample of how Reynolds thinks marketers can bring a bit of the fun and relevance to their work that has made his ads for Aviation Gin, Mint Mobile and more so successful (even when Reynolds doesn't appear in them himself).
"One of the lessons that I’ve learned going through this wonderful journey has been always to remain self-effacing and imbuing that into your marketing—whether you’re a tiny agency or a tiny company growing, or somebody that’s huge. I don’t think anybody wants to watch Goliath. They want to watch David, you know? I think that’s something anybody can apply, or at least imbue those principles into what they do."
David Griner
Creative and Innovation Editor, Adweek
David.Griner@Adweek.com
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