It’s hard to tell what’s going on with the job market right now. Layoffs are in the news and at the same time I’ve heard from friends about lots of marketers getting new jobs. Very odd. We’re trying to make sense of it so we can tell you. Would you help us with this? All you have to do is take our very brief career and salary survey. Thank you in advance. Can’t wait to let you know what we’ve found out.

One good turn deserves another, so here are the five secrets of streamlining workflows. Amy Strickland lays them out, explaining why they will help and how to implement them. I know you’ll find them helpful.

Constantine von Hoffman
Managing Editor

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Marketing management

5 secrets of streamlining marketing workflows

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Boost marketing collaboration and efficiency with streamlined communication, smart governance, work automation and more.

B2B marketing

Informa Tech/TechTarget merger would create a B2B data giant

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The goal of the deal appears to be a single entity that can provide first-party data at scale.

B2B marketing

Salesforce experts share tips for ensuring a smooth implementation

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Salesforce Marketing Cloud experts give suggestions on what you need to do to have an easy and successful implementation.

Data

How to build a CDP use case

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Crawl, Walk, Run: The Iterative Approach for A CDP Use Case

MarTech webinar

AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024

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Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance.

Customer data platform (CDP) buyer's guide

AI-powered features to look for in customer data platforms

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While CDPs have long had AI "behind the scenes," the integration of genAI is spurring vendors to add many new features and abilities.

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Identity resolution

Alternatives to third-party cookies: The state of play

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As Google takes the first steps to remove third-party cookies from Chrome, what is the true state of play of the possible alternatives?

MarTech webinar

GA4 + Salesforce = next level customer engagement

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Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. .

Data

How to extract value from zero-party data

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Learn a set of strategies to encourage your customers to voluntarily deliver data about themselves and their preferences.

Free online event

Discover cutting-edge solutions without leaving your desk

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Join thousands of marketers online, March 19-20, at The MarTech Conference! Together, you’ll discover solutions and strategies that can help you drive awareness, loyalty, conversions, and revenue.

Grab your free pass

From Search Engine Land