I’m writing this on Friday, so I don’t know if TikTok is still up and running in the U.S. I do know we’ve got coverage planned, no matter what. See our site for details.

Also, registration is open for The MarTech Conference, our free, online marketing confab coming up on March 25th and 26th.

Now here is a piece of business history appropriate for today:

In January 1964, a group of Atlanta residents wanted to hold a dinner honoring the native son who won that year’s Nobel Peace Prize. The mayor tried to get business leaders on board, but most weren’t interested in having a meal with Dr. Martin Luther King Jr. Most, but not all. Robert Woodruff, CEO of Coca-Cola, threatened to move the company’s HQ to another city if Rev. King wasn’t honored. 

Tickets sold out practically overnight.

Woodruff did this at a time when companies were always silent on any issue that could be seen as “controversial.” Today, controversy and outrage stalk the land. Much of it is aimed at things Dr. King gave his life for, including things that are good for marketing and business.  

Constantine von Hoffman
Managing Editor

 
MNTN Research has the insights you need to navigate the world of CTV with confidence. - MNTN

Marketing management

3 must-follow marketing copy rules to win your prospects’ trust

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Write compelling marketing copy that builds credibility, sets you apart from competitors and drives customer decisions.

Content management systems (CMS)

How to select a CMS that powers SEO, personalization and growth

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A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure.

Customer data platform (CDP)

CDP consolidation continues, as Rokt scoops up mParticle

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Is this officially a wave of consolidation crashing over the CDP space? It certainly looks that way.

Agencies

2024 Conversion Benchmark Report

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Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients.

Marketing analytics

Microsoft Clarity launches Google Ads integration

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Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.

Get personal with your customer data. - Adobe Experience Cloud

Marketing technology

The latest jobs in martech

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On the hunt for something new? Check out who's hiring in martech this week.

MarTech webinar

Data-Driven Strategies for Retail Success

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Learn how leading brands are revolutionizing the ecommerce experience through advanced data-driven strategies.

Salesforce

Salesforce Agentforce: What you need to know

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Salesforce Agentforce represents the shift from generative AI to agentic AI. Here's what you need to know about the platform.

Free online event

Let's discuss the future of marketing together.

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Join thousands of marketers online at MarTech — March 25-26 — for the only free online event of its kind. Explore new strategies and solutions for taking your marketing skills to the next level… and participate in an all-new program featuring more panels, more Q&A… more MarTech.

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What else we're reading

Good reads and conversations to help good marketers get better.
 

MarTech research

Surveys and research reports to make you a more-informed marketer
 

What they're saying

  • “A recent study showed that while 96% of prospective customers do some form of research, only 25% of prospects do significant research before a sales call. Think about that: 75% of the prospects your marketing team has worked hard to acquire are stepping into a sales call with little to no research into their problem, your company or the solutions you offer. That’s a significant opportunity.” Zac Stucki in 3 must-follow marketing copy rules to win your prospects’ trust
  • “Meta’s recent decision to move from fact-checkers to a community notes model akin to X highlights a growing divide in how digital platforms handle free speech and content moderation. This underscores a deeper disconnect across digital channels. These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers.” Jeanne Jennings in Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?
 

From Search Engine Land