Ecommerce

Your ecommerce calendar just got a year-round makeover

Seasonality in retail is shifting. Engage customers year-round with personalized campaigns that go beyond traditional holiday sales.

B2B marketing

How strong brands build stronger B2B pipelines

In a noisy B2B landscape, brand building is the only way to create a lasting pipeline and differentiate in an AI-first world.

Marketing technology

Playbook Broken: The innovator’s SEO — Navigating the new age of search

We're discussing the rapid evolution of SEO and how traditional methods are becoming obsolete with Matthew Kay of Active Campaign.

MarTech webinar

Turn Real-Time Data into Smarter Customer Journeys

Learn how teams are using Customer Data Platforms to unify data, eliminate waste, and drive real, measurable results—without adding more tools or headcount.

Salesforce

Salesforce unveils agentic Marketing Cloud Next

The company says the updated platform can generate and execute a marketing campaign -- including briefs and segmentation -- in hours.

B2B marketing

How AI flipped the funnel and made GTM tactics obsolete

Traditional GTM was optimized for a different era. AI search changed the medium — and core tactics fell apart. Here’s what replaces them.

Agencies

When clients ask "Did it work?"—here’s your answer

The Cross-platform Measurement in 2025 How-to-Guide helps agencies turn campaign metrics into client-ready insights. Prove brand impact with insights clients understand and value.

B2B marketing

Real-world insights from deploying custom GPTs for GTM

Takeaways from deploying custom GPTs that enhance GTM workflows, boost efficiency and support smarter marketing strategies.

What else we're reading

• X: Advertise with us or we’ll sue
• Businesses sticking with humans for customer service
• The new marketing job description
• AI search is killing news sites. Who’s next?
• Is every marketing job now a project management job?
• Folks in the trenches discussing Agentforce pricing

MarTech research

• NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

• NEW! Enterprise Digital Asset Management Platforms
• Generative AI for Content Creation
• B2B Data Enrichment and Hygiene
• Email Marketing Platforms
• Identity Resolution Platforms 
• Marketing Work Management Platforms 
• Marketing Automation Platforms 
• Customer Data Platforms.
• Call Analytics and Conversational Intelligence

What they're saying

• “Despite changes in retail and new opportunities, seasonality remains significant in ecommerce. However, it has fragmented into numerous micro-moments that present brands, savvy enough to understand their customers, with the chance to personalize offers for the right audience at the right time.” – Greg Kihlstrom in Your ecommerce calendar just got a year-round makeover.
• “Brand building should work with demand gen, not against it. Done right, it accelerates inbound interest. It isn’t about chasing Super Bowl-level fame. It’s about running targeted awareness campaigns that communicate who you are, what you do and why your audience should care.” – Stephanie Miller in How strong brands build stronger B2B pipelines.

From Search Engine Land

• Google Display Network explained: Your quick guide to GDN
• Chunks, passages and micro-answer engine optimization wins in Google AI Mode
• On-page SEO in 2025: What you need to know
• Search terms: The foundation of every successful SEO strategy
• Google looking to downsize search and ad units