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How much of your mobile app marketing spend is lining the pockets of fraudsters?
A lot more than you think. In the first quarter of this year, mobile app install fraud cost marketers as much as $800 million worldwide. In fact, marketers suffered 30 percent more in financial losses from fraud than they did a year ago.
This eye-opening data comes from a new analysis by mobile marketing analytics
platform AppsFlyer. “The State of Mobile Fraud, Q1 2018” also found that the share
of fraudulent installs has grown 15 percent. More than 11 percent of all marketing-driven installs are tainted.
Download the study to find out:
What regions are hardest hit by fraud? Which apps are the biggest targets? What can advertisers to do keep fraud at bay and maximize their app spend? Download the study now. You don’t have to be a mobile app fraud victim.
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