What Motivates Eaters in 2022?

Find out what consumers needs are NOT being met by the market by knowing what influences their diet and health. We break down our findings by generation, gender, and lifestyle so you can narrow in on your ideal customers today and plan for tomorrow.

The all new Ways of Eating Report, a research partnership between NBJ and NEXT Data & Insights, is here to answer these questions and more. To do so, we performed a robust survey of more than 2,500 US residents (nationally representative across key demographics) to find out the beliefs and behaviors behind why we eat what we eat… and when we do it.

Get the Ways of Eating Report Now