MarTech


MarTech's latest publication of "B2B Marketing Automation Platforms: A Marketer's Guide" takes a deep dive into the marketing automation platform marketplace and what you need to know to decide and implement this software into your business.

Included in this 44-page report are profiles of 10 leading marketing automation vendors, capabilities comparisons and recommended steps for evaluating and purchasing.

Topics covered include:

  • Trends driving the adoption of marketing automation platforms
  • Does your company need a marketing automation platform?
  • Capabilities 
  • What you should look for
  • Cost of implementation


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