MarTech's latest publication of "B2B Marketing Automation Platforms: A Marketer's Guide" takes a deep dive into the marketing automation platform marketplace and what you need to know to decide and implement this software into your business.

Included in this 51-page report are profiles of 12 leading marketing automation vendors, capabilities comparisons and recommended steps for evaluating and purchasing.

Topics covered include:

• Trends driving the adoption of marketing automation platforms
• Does your company need a marketing automation platform?
• Capabilities 
• What you should look for
• Cost of implementation