| What’s next for marketing production & sustainability-focused design? |
Join Econsultancy's sister brand, Oystercatchers, for this upcoming webinar which will see Suki Thompson, Chair of Oystercatchers, Andria Vidler, EMEA CEO of Tag, and Richard Bowden, Marketing Director of No7 Beauty Company, discuss best practices and challenges in supporting the sustainability goals of an organisation to achieve sustainable marketing production, taking place on Friday 24 September @11:00am (GMT).
The drive behind sustainability combined with the recent pandemic has forced brands to embrace a more sustainable approach to content production, adopting initiatives such as “shoot local”, CGI use in recreating scenes as well as repurposing existing footage, to name a few. But one of the easiest and fastest ways for a brand to impact sustainable change is in the way they source sustainably.
On the agenda: |
| | The importance of sustainable sourcing |
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| | How to prepare your brand ecosystem for tomorrow through implementing quality-driven sustainability focused solutions across every touchpoint |
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| | The plastic alternatives for marketing production and suggested viable sustainable solutions |
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| | The balance of carbon vs plastic reduction – demystifying the idea that plastic is the bad choice, and how to educate, redesign and optimise your use of plastics to successfully tap into the plastics closed loop opportunity |
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| | How brands can do more to measure & improve the sustainability of their suppliers |
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| | What more can brands be doing to tackle sustainability? |
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| This webinar forms part of the Oystercatchers Virtual Coffee Morning series. |
| Hosted by Oystercatchers Chair, Suki Thompson, each session focuses on a current industry topic and features a senior agency leader and senior brand-side marketer. Having now streamed for over a year, Oystercatchers Virtual Coffee Mornings have become a very popular feature of Oystercatchers. |
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