Hi there,
Thanks for your time this morning.
As we've discussed (or as I've written in this newsletter and you may have skimmed), some big-name brands participated in an official, monthlong boycott of Facebook—called Stop Hate for Profit.
Well, July came and went. We talked with some brands and media buyers about how they think it went and what it would take to get their ad dollars back to Facebook's channels.
In an interview, one of the organizers of the boycott, Jonathan Greenblatt, the national director and CEO of the Anti-Defamation League, detailed what's next for the boycott. Think: a version in the U.K. and further "expansion" elsewhere. Take a gander at the full interview if you get the chance.
In other news:
And in a new segment I'm gonna call Fun Fact: Nearly 70% of brands have at least partially in-housed their programmatic practices, IAB survey finds.
Need a break? Just take a moment and enjoy what's left of your cup of coffee.
Let me know of how you take your coffee (anything besides plain and steaming hot are wrong), news tips, and other interesting items at sara.jerde@adweek.com. Otherwise, see you tomorrow!
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