For those in the U.S. who market on TikTok, the clock is ticking. Today, managing editor Constantine von Hoffman delves into what a U.S. ban could mean for TikTok influencers and marketers.
Also today, something that’s on every marketer’s mind: ROI. Contributor Shiv Gupta makes the case that in measuring ROI, marketers need to think beyond their KPIs and work broader business KPIs into their models. In doing so, you’ll gain the confidence of the CFO and other senior leaders.
And, in the latest MarTech.org podcast, two expert practitioners lead a discussion of the transformative impact of AI applications on their work. The conversation took place at The MarTech Conference this spring.
Chris Wood
Editor
