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DAILY SCOOP
Golden Globes attempt a comeback, TikToker rescues small restaurants and more
Plus: Negative reviews are on the rise.
3 new social media features you need to know about this week
Including updates from TikTok, Twitter and YouTube.
PR
What’s next in tech? A look back at 2022 trends and 2023 predictions
PR pros, here's what you need to know.
NFL celebrates Damar Hamlin, small biz sees big return on TikTok and more
Plus: ChatGPT could be coming to your Outlook inbox.
CASE STUDIES
Why Equinox’s January campaign succeeded in its calculated controversy
When your brand stands for something, that means it can’t stand for everything.
CRISIS COMMUNICATIONS
How real-time data helped McDonald’s, Ford respond to high-stakes situations
Data from NewsWhip helped McDonald’s decide to act and Ford to help in a time of crisis.
Impersonation is still easy on Twitter, Walgreens 'cried too much on theft' and more
Plus: The spread of misinformation after Damar Hamlin's collapse.
WRITER’S PASSPORT
Tips on writing and editing from Jerry Seinfeld
The comedian’s coffee-table book about his streaming series is a surprising source of useful advice.
THE FRIDAY REPORTER
The Friday Reporter: Female Broadcaster Series with Jeanette Hoffman
Beginning a new series on female broadcasters.
More big tech layoffs, how influencers scooped the media on FTX and more
Plus: Everyone’s Googling TikTok songs.
How to use minor punctuation marks in AP style
From parentheses and exclamation marks to slashes and brackets, here’s how to use these lesser marks.
COMPANY CULTURE
3 workplace trends we haven't seen the last of
Here’s what we’re keeping an eye on as the calendar flips to the new year.
Equinox’s polarizing ‘January,” Southwest’s apology and more
Plus: Previews from CES.
LEADERSHIP COMMUNICATIONS
How to create consistent executive communications
Former White House communicator shares his thoughts on executive communications.
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