KFC and IMI join the conversation on October 3

The 2023 CMO Forum kicks off with talks from a brand that's on a crusade to reach cult status and a research firm that's got the intel to help companies double-down on growth.

October 3 | Arcadian Court

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On the agenda:

Updating a classic: How KFC is leaning into pop culture to create new touchpoints

Finger Lickin’ Good. Colonel Sanders. The Bucket. There aren’t many brands that have the punching power of KFC. In most markets, the QSR is a top category player. In Canada, however, KFC is looking to make a comeback. Take a sneak peak at the inner workings of the brand and its learnings so far.

Katherine Bond-Debicki
CMO
KFC

Insights to unlock and unleash brand growth

Dive into current consumer sentiments and intentions, areas where marketers should direct their efforts to accelerate, and lessons from brands that are poised to win in 2024.

Vanessa Toperczer
SVP
IMI International